Almawave, a natural interaction with technology

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Client

Almawave

Year

2020

Activity

Creative strategy

Art Direction

UX / UI

Project Link

www.almawave.it

“In the new Almaviva website, artificial intelligence and clients meet to create a new way of experiencing technology.”

The Client

Almavawe is the leading Italian company in artificial intelligence and natural language analysis for the developement of technologies used to support growth for companies and public administrations. Its international presence is constantly evolving, with 6 active headquarters in Italy, 2 in Brasil and 1 in the USA.

The Project

The new Almawave site answers the client's need to strenghten brand reputation, creating a digital channel that effectively communicates with potential clients and reference markets. It essentially becomes a strategic tool used for business development.

The Strategy

From concept to design, from content to user experience, we know that everything in the new Almawave site should communicate the strength of the brand: make interactions with technology natural while effectively supporting companies and public administrations in their needs.

The Strategy

Almawave, a natural interaction with technology

“Where avant-garde technology and people meet.”

Efficient content, fluid user experience, elegant and welcoming design. Technology works when it can satisfy people's needs without being noticed.

A Window on the Markets

We gave maximum visibility to reference markets in which the Almawave solutions have a significant impact in the digital evolution of companies and public administrations. It's a strategic point for both clients and prospects and clarifies the great potential artificial intelligence plays in reaching business targets.

A Window on the Markets

Lead Qualification

Lead qualification is another key point of Wedoo's strategy for Almawave. The contact form insertion in each area of the site works to promote sequential qualification and supports the business development activity in the best way possible

From Product to Need

As the result of working closely in tandem with the customer, the challenge of creating the right content has yielded the desired results: translating the complexity of Almawave's technological research into simple product descriptions and CTA's that clearly respond to the needs of companies and organizations.

Interface as a Marketing Tool

We designed the site interface by thinking of it as a real marketing tool. We began by presenting the Almawave technological solutions, starting from their concrete application means supporting the user in her information process, comparison and choice of the correct product.

People at the center

A new section dedicated to recruitment and the enrichment of Almawave management; we introduce the warm iconographic style to the real champions who are embracing technology every day. All of which strengthens the brand essence of the company as technological leaders who are the best and focused on reaching high business objectives.