Dodge Charger EV,
Real time 3D configurator

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Client

Dodge

Year

2024

Activities

Development

CGI

Related services

CGI & Mixed reality AR. VR. Interactive

Product Configurator & Customization

Experience Design

Immersive, photorealistic, and responsive: the future of product configuration is real-time.

3D Real-time with Unreal Engine 5

For the launch of the Dodge Charger EV, we developed a real-time 3D configurator using Unreal Engine 5. Thanks to pixel streaming, users can customize every aspect of the vehicle with an impressive level of detail, regardless of the device’s graphical capabilities.

Interaction design

Choose the color, rims, and interiors to create your ideal model like never before. Place the car in your desired location, rotate it, interact to open the doors, and zoom in to the finest details. The configurator can even faithfully reproduce the engine sound, making the experience even more dynamic and immersive.

UI Design in true Dodge style

The interface design respects Dodge’s visual identity, ensuring maximum ease of use. During development, we prioritized accessibility and user-friendliness, providing intuitive and functional navigation across all devices. The configurator is fully responsive, delivering an optimal experience on both desktop and mobile.