Italian Radical Design

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Client

Studio 65

Year

2016

Activities

Communication strategy

Art direction

Illustration

UX UI

Dev

Related services

Creative Strategy and Contents

Experience Design

CONS
Since the 1960s

The Client

Studio 65 is an architecture and interior design studio that has been in operation for 50 years, working in various countries around the world.

It continues to design everything related to living environments on all scales, "from the spoon to the city", from furniture and home object design to the interiors of villas and buildings, offices and resorts, to the architectural projects of illustrious residences, office buildings, towers, and centers.

The project

ITALIAN RADICAL DESIGN.

We designed the digital space of the design studio that since the 1960s has declared war on consolidated languages, the ordinary, and the status quo, seeking to destroy and reinvent them, driven by the anxiety of renewal.

To highlight the studio's creations, we re-illustrated its works, trying to capture their most iconic aspects in a digital catalog that tells the 50-year history of Studio 65 in an intuitively disruptive way.

UX e UI design

An intuitive user experience and an airy and deliberately minimal layout that effectively displays the group's creations without distracting.

Art direction

BOLD and deliberately oversized objects that seem to step outside of their margins. Color steers the experience and distinguishes each category: eccentric, pop, unique, just like the creations of the studio.