The Made in Italy
metaverse

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Client

Consulate of Italy in Detroit (US)

Year

2022-2023

Activities

Strategy/Creativity

UX UI

Front-end dev

System integration

CGI assets

Application maintenance

Related services

Product Configurator & Customization

CGI & Mixed reality AR. VR. Interactive

IT Services

Project link

www.loveitdetroit.com

Italian design is told in immersive environments with LoveIT Detroit

What the Metaverse will be in its entirety and how it will affect our lives is still hard to say. At WEDOO we have been experimenting with it for quite some time, so when the Italian consul in Detroit asked us to design something innovative to promote Italian design in the United States we took up the challenge.

The customer

The Italian Consulate in Detroit (whose perimeter spans Indiana, Kentucky, Michigan, Ohio and Tennessee) has among its tasks the promotion of creativity, innovation and products of Italy in the United States.

The project

The client asked us to bring Made in Italy excellence to the Metaverse for LoveITDetroit, the event dedicated to Italian participation in the Detroit Month of Design, which enlivens the American city every September. The event brings the story of Italy that makes Fashion, Food and Wine, Furniture and Mobility to the productive heart of the United States through exhibitions, meetings and promotional activities.

The challenge

Enhance the digital experience of a strategic made-in-Italy event through a dedicated website and Metaverse Experience of the event for the 2022 and 2023 editions.

Extreme accessibility
through pixel streaming

IT teams worked to develop the interactions within the environment and create the pixel streaming management infrastructure with AWS.

Satisfying textures and volumes

3d artists have reinvented real space and made it digitally usable through an experience that can be enjoyed from anywhere on the planet.

Exploration through avatars

Visitors can access the meta-event by exploring the exhibition areas with their personalized avatar.

2022
The Metaverse opens up to art

With LoveITDetroit 2022 we opened the metaverse to art, hosting digital twins of 13 masterpieces exhibited in the National Gallery of Modern and Contemporary Art in Rome. The virtual exhibition - created by our team of designers, developers and 3d artists - celebrates one year of BeIT, the worldwide campaign dedicated to Made in Italy promoted by ITA - Italian Trade Agency and relaunched by the Consul of Italy in Detroit.

2023
Fashion protagonist

For the 2023 edition of LoveITDetroit, WEDOO's Metaverse Experience led visitors from around the world to discover Fashion Panorama, the project of the Ministry of Foreign Affairs and International Cooperation curated by Vogue Italia and created to highlight the innovative works of 10 Italian fashion brands.

2023
Fashion protagonist

360 Degree Digital Identity

In addition to the immersive experience, we were in charge of digital communication by taking care of every aspect of the project's online presence: digital identity, design and development of the thematic website, and creation of the teaser videos in CGI technology to promote the event on Consulate and stakeholder social channels.